What we do
From click to customer who closes
For services and B2B, the cheapest lead is rarely the best one. We model cost per lead against what a lead is actually worth when it closes, reduce friction in the form, and feed the real sales outcomes back into the bidding via offline conversions. Then the campaigns learn from real customers.
CAP 01
CPL modelling
Cost per lead judged against lead-to-sale value, so budget goes to the leads that close.
- CPL modelled against lead-to-sale value
- Qualification logic that separates warm from weak
- Targets the sales team can stand behind
- Bidding weighted toward likelihood of closing
CAP 02
Form and qualification
Lower friction where it counts, smarter qualification where it filters, so more of the right leads get through.
- Forms with lower friction and higher completion
- Qualification steps that filter weak enquiries
- Landing pages built for conversion and speed
- Tracking of every step in the funnel
CAP 03
Offline conversions and CRM
The real sales outcomes back into the advertising, and the leads straight into follow-up.
- Offline conversion import for true ROAS
- Leads routed straight into CRM without manual copying
- Sales outcomes fed back to Google and Meta
- Reporting on the customers who actually convert